Role: creative Director
Agency: All Def Media | Label: Republic Records
Sponsors: Ciroc (Diageo), Libre Tequila, Breathe App
Location: MG Studio – Los Angeles, CA
Timing: February, 2019
All Def Music and Republic Records team up for a live music experience giving a whole new meaning to the ‘Grammy party.’ The night before the awards, we carefully curated a lineup of buzz-worthy live performers and featured several immersive activations throughout the space.
The event took place at a new, unknown DTLA space called MG Studio. When guests walked in they were impressed by the unique layout and location of the space. With amber uplighting illuminating the venue. R&B vibes were felt the moment people walked in.
Tag Me Booth provided the gif booth with the event hashtag + filter overlay alongside sponsor logos for a gritty, lo-fi look.
All guests could enjoy custom Ciroc cocktails including the Lemon Drop, Vodka Gimlet and Coco Loso.
We created an exclusive VIP area with a private Tequila bar/photo activation called ‘Shot for Shot.’ Sponsored by Libre tequila, the Shot for Shot activation was just like it sounds - guests were given a 1oz shot of Libre tequila with a lime and then hopped into the Libre VW Van for a quick photo or gif. Libre promoted 4 infused Tequilas; Red Pepper-infused, Mango, Cucumber and the classic Blanco.
