ROLE: CREATIVE DIRECTOR
Client: Dutch Masters
Location: 1720 Warehouse – Los Angeles, CA
Timing: October, 2018
The partnership with Dutch Masters’ was a part of the brand’s successful “CRAFTHOUSE” program geared towards giving visual artists and musicians a platform to create and showcase their work.
The event gave fans an immersive experience centered around live music, food, art and culture. With over 3500 RSVPS, the event generated a huge buzz throughout LA.
To highlight the pillars of Dutch Masters’ CRAFTHOUSE program we commissioned artist, Aaron Kai to paint a custom art installation onsite before guests arrived. The finished piece acted as a colorful photo backdrop and represented the Dutch Masters brand and ode to music in a creative way. For the food element, it was important to keep things casual and not too fancy. The crowd came to party and turn up to the lineup so we kept it classic with an In n’ Out Truck to serve burgers and chips. Guests could also satisfy their sweet tooth (or munchies) with a ‘build your own ice cream sandwich’ station by Coolhaus, the local ice cream sandwich innovator.
The event brought out a mix of celebs, influencers and fans who were all there to support the brand and come together for the culture.
