Role: Creative Director
Agency: All Def Music | Label: Def Jam Recordings
Partner/Location: Nice Kicks – Los Angeles, CA
Sponsors: Nice Kicks, DeLeón Tequila (Diageo), Jason Markk
Timing: November, 2018
To celebrate the launch of DaniLeigh’s debut EP, “The Plan” we created the ultimate listening party experience Downtown LA. Highlighting the singers love for sneakers, the event was held in the beautiful Nice Kicks retail space. With custom album-themed cocktails compliments of DeLeón Tequila, an ice cream pop-up by the infamous Afters ice cream and an authentic Dominican food truck with grub prepared exclusively by her family of restauranteurs - guests enjoyed a night of music and activations that truly embodied the artists’ passions. The listening event brought out several celebs, influencers and key media including Jeremih, YBN Nahmir, Bongo by the Way, Complex, High Snobiety and more.
